In the digital age, product, ownership and dominance are being usurped by process, experience and interaction. Today, making craft exists as a cultural ritual which demonstrates not only our relationship to technology, but a rediscovered relationship with the product itself. A product that is enriched by the story of that interaction, and it is made beautiful by virtue of the process. The ritual of craft teaches us that technology, at its essence, is a process of symbiosis between man and our tools.
The videos represent the beautiful and subtle symbiotic relationship that lies within the ritual of craft/creating.